Objectification and Sexulization of Women in Bond Films

Objectification and Sexulization of Women in Bond Films

For the past 54 years, James Bond has become one of the most iconic movie characters that there are to date. Whenever there is the unveiling of the newest James Bond movie, besides the news of who is playing James Bond, the other most anticipated characters that the media and fans are waiting to hear about it who will be playing the iconic Bond Girl. Bond Girls are known to the world to be feminine, gorgeous, and sexy. This paper will look into three Bond movies, Goldfinger (1964), Moonraker (1979), and Casino Royale (2006).

A study that was done in 2005 found that women in films today are underrepresented in films compared to men, and they are portrayed as attractive and thin women, which leads to the sexuilization of them (Neuendorf, et. Al., p. 749). In many of the James Bond films, having the Bond Girls in reveling sexy clothing is normal. There was a study that was done in 2014 that studied the gender roles in films. In the films, it was interesting to see the difference of how much more women were in sexy and or revealing clothing, while the men weren’t seen as much in the same sexy and or revealing clothing. Having women in Bond films, something that is not out of the ordinary to see the Bond girls to be somewhat to completely nude. In the same study that took place in 2014, found that there was about a thirteen percent increase for the percentage of women that were either partially or completely nude. When realizing how many films people can watch, to see how many of the movies have the females be in revealing clothing, and being partially to fully nude.   Whereas you would not see any many males in the same position. In the movie Goldfinger, you find Jill Masterson, a woman who helped James blackmail Goldfinger, dead and naked on the bed, covered in gold. If Jill Masterson character were a male, would James come and find the body naked?

In the movie Moonraker, you see how James Bond treats the Bond Girls in the movie. He uses them as a means to an end. As the more popular James Bond films got, apart of seeing who will become the next James Bond, the next anticipated reveal is who will be playing the next Bond girls in the upcoming film (Bayard, pg. 13). Throughout all the James Bond films, the viewers are able to see how the way Bond treats women changes as the series of Bond movies goes on, but that he still uses women. That fact doesn’t change throughout the decades that Bond films have been around.

In the movie Casino Royale, you are able to see how Bond’s behavior towards women changes due to the character of Vesper Lynd. Bond first meets her and a person who’s from the treasury, but as the film goes on, he realizes that he loves her. Which is different from Bond’s feeling for the other women in the other movies. Even though Bond’s feelings are deeper compared to past movies with other Bond Girls, there is a scene in the movie where he asks Vesper to wear a particular dress, so that she will catch the eye of his competition in a poker game. Not only in Casino Royale, in past movies, the camera has focused on women for a longer than what is needed. This is an example of Male Gaze. In Casino Royale, you see the not only the competition to Bond, but the camera focus on Vesper. Longer than what is needed, and it makes looking at women as objects rather than humans (Rhoman, p.77)

Bond films have been one of the staples of a film series that has remained popular over multiple decades. Though the objectification and sexulization of women in Bond films have changed throughout the five decades James Bond films have been made, it doesn’t change that fact that they are still happening in the modern and current films. Throughout the films, it is noticeable of the ways that the films can make the way the a person can be seen as treating someone, and even the way the audience can see a character.

 

 

 

Work Cited

 

Bayard, S. (2015). The Evolution of Female Gender Roles in James Bond Films.   Retrieved November 14, 2016, from https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0ahUKEwjGjbuU2KvQAhVDyWMKHbNpC4IQFghGMAY&url=http%3A%2F%2Fcardinalscholar.bsu.edu%2Fbitstream%2Fhandle%2F123456789%2F200406%2FA374_2016BayardSarah opt.pdf%3Fsequence%3D1&usg=AFQjCNFZIwzSmorMzqmNLvVumSdzYH2hQA&sig2=Us9lMbFZeo-rXhq8JOr6qA

 

Neuendorf, K_, Gore, Dalessandro, P ., & Snyder-Suhy, S. (2010). Shaken and

stirred: A content analysis of women’s portrayals in.James Bond films. Sex Roles, 62(11-

12), 747-761. doi:10.1007/s11199-009-9644-24

 

Rothman, L (2012, November 9). Fighting, flirting, feminism: The Bond girl evolution.

Retrieved November 15,2016, from http;//entertaimnenttime.com/2012/11/09/fighting

flirting-feminism-the-bond-girl-evolution/

 

 

 

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